What if you could have a road map for success in Direct Response Television? More to the point…A specific step-by-step guide on how to take your product from the idea stage to the big screen. Now you can. The DRTV Solutions Building Blocks Series will do just that.

Success leaves clues. There is no need to make the mistakes that someone has already made for you. The information contained in the Building Blocks Series has created incredible wealth for many TV advertisers. They learned how to do it right…and so can you. The series will take you step-by-step through the entire DRTV process. From initial idea…to final delivery to your happy customer. If you truly have a great product idea, and consistently follow the principles in each of the six Building Blocks, YOU WILL BE SUCCESSFUL!

The Series consists of six Building Blocks, each one as critical as the others. They are:

Block #2     WHAT'S IN IT FOR ME?
                  Constructing a Winning Marketing Plan.

Block #3     NO BUSY SIGNALS ALLOWED
                  Setting up Your Inbound Call Handling Capabilities.

Block #4     LIGHTS, CAMERA, ACTION!
                  Creating a Commercial That Will Sell.

Block #5     I LOVE LUCY OR GENERAL HOSPITAL?
                  Planning, Negotiating and Purchasing Television Time.

Block #6     NO HUMANS PERMITTED
                  Tracking, Evaluating & Adjusting Your DRTV Program.